Content reigns king in 2015, as it did in 2014. Get on the bandwagon and start your own company (or personal) blog. Give your potential customers free content and establish yourself as an industry thought leader. Content that’s shared to other people and other organizations online creates connections. The more engaging content you produce, the more traffic to your website, and, hopefully, the more converted leads.

Furthermore, great content with specific keywords will help your company climb the search engine optimization ladder. Incorporate keywords throughout each blog post to earn higher rankings on Google. For keywords, think about your products or what you want to be known for. Get to the top of those rankings, create more leads and industry authority with a blog. Here are 10 tips for a successful blog:

• Blog for the right reasons--refer to your organization’s mission and know your audience
• Always cite sources when posting others’ images
• Post consistently
• Create an editorial calendar
• Reserve your username on all social media platforms as soon as possible
• Buy your domain as soon as possible
• Layout and track your blog statistics (How many monthly visitors? Monthly pageviews?)
• Layout and track monthly goals
• Don’t compare your beginning to someone else’s middle